About

Every brand builder has immense knowledge spanning email marketing, logistics, analytics, and everything in between which shapes their understanding of the space. Even then, each has vastly different experiences shaped by unique tech stacks, team sizes, and stages of growth.

OFFBRAND exists to make sense of that collective experience; its goal is to help people grow brands by making better-informed decisions.

Just practical insight, shared openly, in a casual and relaxed environment even if that means getting a little off brand.

Founded in 2025 by Andrew Costaris (Digital VP at Partners Coffee), OFFBRAND started with a simple question:

“Why isn’t there somewhere to discuss running a brand?”

OFFBRAND is the answer.