Marketing
The Best Direct Mail Programs for Shopify Brands
Print media is back. We've reviewed the platforms worth putting on your shortlist.
Andrew Costaris
· 4 min read
APPLICATIONS OPEN · FOUNDING 50 COHORTThe ultimate
The ultimate
brand-only club.
OFFBRAND is a laid-back space built for discussions from brand operators and marketers of all size, scale, and offerings.
Apply Now: Free Founding Membership Brand-to-brand No vendor pitches
Your people. Your kind of conversations.
Community Features
Peer Matchups
Get paired with operators with shared interests, challenges, and goals.
Zero Vendor Pitch
No sales decks or pushy DMs. Enjoy conversations with your peers, without pressure.
Brand Directory
Connect with DTC and CPG professionals across the United States and beyond.
Talent & Intel
Trade insights, referrals, and ideas with people who work in CPG.
Memberships
Founding 50 · Capped at 50 brands
Founding Membership
We're keeping the first room small so everyone knows each other. Peer matchups, chats, and private community spaces — and founding members keep their founding status for life.
Apply for the Founding 50Want your company to cover it? Get the expense template →
The OFFBRAND Charter
Community Guidelines
Four non-negotiables that keep conversations candid and your inbox clean.
1. Privacy matters
What's said in OFFBRAND stays in OFFBRAND. Share ideas freely, never names or numbers outside the room.
2. No pitching, ever
Unsolicited pitches, soft-selling and link drops mean removal. No warnings.
3. Brands only
Every application is reviewed by hand. Agencies, consultants, SaaS reps and service providers aren't admitted.
4. Real names, real brands
No anonymous lurkers. Everyone in the room knows who they're talking to.
From the journal
All articles
Membership · eCommerce
The Best Membership Platforms for Shopify Brands in 2025
The membership tools we've tested to help you build loyalty and increase customer lifetime value.
Andrew Costaris
· 6 min read
Marketing · SMS
The Best SMS Marketing Platforms for Shopify Brands
Standout SMS tools for eCommerce businesses and budgets of every size.
Andrew Costaris
· 10 min read
Questions
Who is the founding membership for?
OFFBRAND is exclusively for DTC brand operators and CPG professionals. We keep the community brand-focused so you can have candid conversations and build meaningful connections.
Is there a cost to apply?
Founding memberships are currently available for free. Apply to join, and we'll share the details of your membership. The Observer plan is free forever.
What is the difference from Observer?
Observers get the newsletter, forum access, and perks. Founding members also get the Matchups program, badges, chats, and dedicated members-only forum spaces.
How do Peer Matchups work?
Matchups connects DTC brands based on shared interests, challenges, or goals. It's designed to foster authentic brand-to-brand relationships and collaboration.